LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as established television formats, relying on scheduled programming via cable. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and online content